Professional Experience

Strategyn, Customer Insights Researcher
Dec 2022 - Present

Lead qualitative research team to identify innovation opportunities for high-profile clients in varied industries (CPG, financial, medical, automotive, streaming, warehousing, etc.). Developed courses and tools for clients.

• Develop and test AI-driven tools for automating and checking work

• Personally designed and built a community for ODIpro members, including platform selection, site architecture, visual design, custom coding, and copy writing.

• Manage the database of research inputs from all past projects.

Purple, Customer Insights Manager
Oct 2020 - Nov 2022

Produced many firsts for the fast-growing startup: created journey maps, led segmentation study and socialized results, launched secret shopping program, established ongoing ad testing and brand tracking.

• Increased product margins and revenue by optimizing product features and discount structures through discrete choice studies.

• Optimized central location testing by minimizing data entry and increasing group sizes.

Boncom, Senior Researcher
Aug 2019 - Aug 2020

Directed research for the ad agency. Led concurrent, high-profile, projects. Managed project scoping, sampling, data collection, analysis, and reporting for all research.

• Guided rebranding of a large music performance group. Consulted on new logos, taglines, organizational values, mission, purpose, and brand promises.

• Informed creative strategy for Utah Department of Health initiatives for suicide prevention, substance abuse, and safe driving.

• Supervised segmentation and journey mapping for an online university to understand marketing opportunities, motivations for enrolling, the student experience, and student retention.

LDS Church Research Division, Researcher III
Jan 2013 - Aug 2019

Led studies, consulted with clients, and managed vendors, panels, and projects.

• Repaired strained interdepartmental relationships while coordinating a multi-phase international test pilot for a new youth activity program.

• Directed international pilot research for new seminary curriculum. Evaluated implementation fidelity and objectives, and offered data-driven suggestions.

• Administered Qualtrics license for 1,500 users. Advised on survey design and methods. Developed systems to oversee research throughout the organization.

• Conducted research internationally; led focus groups in Spanish throughout Latin America. Managed local vendors and translators on every continent.

• Conducted interviews with strategic public relations contacts such as elected officials, business leaders, directors of national non-profits and think tanks, and academic leaders.

Education and Certificates

JTBD & ODI, Strategyn
Apr 2023

Completed Introduction, Fundamentals, and Associates Courses.

UX/UI Bootcamp, University of Utah
Feb 2021

UX design tools, front-end development.

PhD Coursework, University of California, Irvine
Sep 2011 - Dec 2012

Completed all required coursework; left to pursue full-time applied research career.

M.S., Sociology, Brigham Young University
Aug 2011

Emphasis on research skills, digital communication, political polarization, inequality, and immigration.

B.S., Sociology, Brigham Young University
Aug 2009

Emphasis on research design, statistics, data analysis, and qualitative methodologies.

Publications

Harris B. D. and T. L. Goodsell. 2011. "Family Life and Marathon Running: Constraint, Cooperation, and Gender in a Leisure Activity." Journal of Leisure Research 43(1): 80-109.

Harris, B.D., C. V. Morgan and B. G. Gibbs. 2013. "Evidence of Political Moderation over Time: Utah's Immigration Debate Online." New Media & Society 16(8): 1309-1331.

T. L. Goodsell, B. D. Harris, and B. W. Bailey. 2013. "Family Status and Motivations to Run: A Qualitative Study of Marathon Runners." Leisure Sciences 35(4): 337-352.